A few years ago, Tesla's internal branding lacked clear standards. The brand guidelines were minimal, with primarily grey text on white backgrounds, making all communication and marketing visuals appear similar, despite each program being unique. To address this, I led a comprehensive rebranding initiative aimed at enhancing internal communication branding and solving the challenges employees experienced with the existing visual identity.
YEAR
2022-2023
ROLE
Visual Design
SERVICES
Figma, Photoshop
Lightroom, Illustrator, Procreate
About the project
Goal
My goal was to create bold, colorful designs that stand out and are more engaging, white respecting the strong brand identity of Tesla to empower the brand and make better visual communication for all the employees.
Smooth Scroll
This will hide itself!
This will hide itself!
Internal Rebranding
OVERVIEW
A few years ago, Tesla's internal branding lacked clear standards. The brand guidelines were minimal, with primarily grey text on white backgrounds, making all communication and marketing visuals appear similar, despite each program being unique. To address this, I led a comprehensive rebranding initiative aimed at enhancing internal communication branding and solving the challenges employees experienced with the existing visual identity.
YEAR
2022-2023
ROLE
Visual Design
SERVICES
Figma, Photoshop
Lightroom, Illustrator, Procreate
About the project
Goal
My goal was to create bold, colorful designs that stand out and are more engaging, white respecting the strong brand identity of Tesla to empower the brand and make better visual communication for all the employees.
Smooth Scroll
This will hide itself!
This will hide itself!
Internal Rebranding
OVERVIEW
A few years ago, Tesla's internal branding lacked clear standards. The brand guidelines were minimal, with primarily grey text on white backgrounds, making all communication and marketing visuals appear similar, despite each program being unique. To address this, I led a comprehensive rebranding initiative aimed at enhancing internal communication branding and solving the challenges employees experienced with the existing visual identity.
YEAR
2022-2023
ROLE
Visual Design
SERVICES
Figma, Photoshop
Lightroom, Illustrator, Procreate
About the project
Goal
My goal was to create bold, colorful designs that stand out and are more engaging, white respecting the strong brand identity of Tesla to empower the brand and make better visual communication for all the employees.
Smooth Scroll
This will hide itself!
This will hide itself!